Overcoming Global Sales and Product Data Challenges in a Multinational Rollout

Integrated Data Management and Advanced Analytics

To address the client’s complex data consolidation and analytics needs, we implemented an advanced solution leveraging Kalido DIW/MDM, Oracle, Informatica, IBM Cognos, and QlikView.

Comprehensive Master Data Management

We utilized Kalido DIW/MDM to establish a unified Product Master. This facilitated the seamless integration and management of product hierarchies across 50 countries, ensuring consistency and accuracy. Local business units were empowered to manage their specific hierarchies, enhancing operational efficiency and data integrity.

Robust Data Integration

Oracle and Informatica were employed to integrate in-market and to-market sales data from various affiliates. These powerful tools ensured that multi-currency and multi-country sales data were consolidated accurately, providing a single source of truth. This integration enabled the client to handle complex geography and product hierarchies effectively.

Advanced Analytics and Visualization

For sales and marketing analytics, we deployed IBM Cognos and QlikView. These platforms offered sophisticated analytical capabilities and interactive visualizations, allowing the client to gain deep insights into their sales performance. Specific examples include real-time sales tracking and detailed market analysis, which supported informed decision-making.

Results

The successful implementation of the solution led to many favorable outcomes for the pharmaceutical giant, including:

Unparalleled Data Accuracy

Implementing Kalido DIW/MDM established a unified Product Master, enhancing data accuracy across 50 countries. Local management of product hierarchies streamlined operations and ensured reliable data quality, forming the basis for precise, informed decision-making.

Seamless Integration for Informed Insights

Utilizing Oracle and Informatica, we integrated in-market and to-market sales data from affiliates into a single source of truth. This consolidation, crucial for handling complex geographic and product hierarchies, enabled the client to extract valuable insights without manual reconciliation.

Revolutionized Analytics with Advanced Tools

Deploying IBM Cognos and QlikView transformed sales and marketing analytics. These platforms offered sophisticated capabilities and interactive visualizations, empowering stakeholders with real-time sales tracking and in-depth market analyses. Stakeholders could instantly analyze regional trends and adjust strategies accordingly.

Empowered Decision-Making

Access to accurate, real-time data fundamentally improved decision-making. Stakeholders responded swiftly to market changes, optimizing strategies and boosting sales productivity, demonstrating the impact of timely, reliable data.

Operational Efficiencies and Cost Reduction

The integration solution minimized manual data handling, leading to significant cost savings. These efficiencies allowed the client to reallocate resources towards innovation and strategic growth, maximizing the value of their data assets.

Cultivating Data Empowerment

Providing intuitive BI tools and real-time data access fostered a culture of data-driven decision-making. This shift empowered stakeholders to take ownership of their analytics, driving continuous improvement.

Bottomline

By implementing this comprehensive data management and analytics solution, we significantly enhanced the client’s ability to manage and analyze their global sales data. This strategic approach not only improved data accuracy and consistency but also empowered stakeholders with actionable insights, driving better business decisions and fostering innovation.